Hang Le
Design leader simplifying complexity
Download ResumeWhat I bring
I transform companies to win with easy-to-use, powerful, high-quality user experience. I influence, drive, and align leaders with an inspiring vision. I help Sales & Marketing understand UX values. I share my knowledge through speaking, mentoring, and community engagement.
I recruit those diverse in backgrounds, skillsets, and cultures. My team is leader of their area, impact-oriented, empowered, and collaborative. I roll my sleeves to help my team see what could be. I create an environment for team members to push themselves and achieve their career goals.
I build a practice that tie design outcomes to business goals. My 15+ years in Brand and Product Design bring a diverse toolkit to all team sizes to improve quality, speed, and collaboration. The processes range from Design Thinking, Design Systems, Design Principles to Roadmap planning, OKR, and Definition of Ready.
Developer & Observability
eSignature & Storage
FinTech
Marketing Tech
ERP
Differentiate with design in a competitive market
Lead a team of Product and Brand Designers across Experimentation and Feature Flagging products, serving Engineers, Product Managers, Marketers, and C-suite personas
- Business & Product: Grow ARR 2-3x YOY with design-led innovation
- 4.8/5* G2 rating with Ease of Use as the top differentiator: Revamp Design Systems, transform UX quality, and run outcome-focused processes
- Drive executive decisions: Proactively form vision, lead strategic projects, and influence cross-functional leadership and board
Innovate with new workflows and multi-product strategy
Led 20 Product Designers and Managers of 3 acquired startups: HelloSign, DocSend, and FormSwift
- Vision: Co-led the vision exercise of Dropbox + Sign, resulting in the FormSwift acquisition
- Product: Rebranded, redesigned and integrated HelloSign into Dropbox Sign.
- 3X HelloSign revenue from $2x to $7xM
- 2.5X first-time user conversion
- NPS +18pts with UX as the highest motivator
- People & Process:
- 3X team from 5 to 15+ with 50%+ women, diverse backgrounds, and no attrition in first 2 years
- Implemented design principles, improved roadmap planning, cross-functional partnership, career progression, and team culture
Built a people-first financial platform
I led the holistic Design function including Product Designers, Brand Designers, and User Researchers. I learned how to build supportive, diverse team, and balance quality/speed/scope in a fast-growth startup.
- People: Built a team of 15+ Product Designers, Marketing Designers, and User Researchers
- Product: Launched 2 new products within 6 months
- Brand: Implemented several improvements to the Earnin brand
Spoke, mentored, and engaged with the community
- In 2019, I spoke about my Earnin work at the Fintech summit in New York City
- In 2022, I built a 12-lesson course and taught 100+ people to break into Design over 3 cohorts
- I demystified Design leadership by writing What does a Design leader do?
People love working with me
“Hang is a fantastic design leader. Eppo is a product that differentiates on design and she led the way here. In her first couple of months she led a rebrand and reskin of the application and website while also hiring a new designer for the team. When we needed more design capacity, she rolled up her sleeves and did some design work herself. She led a seamless and successful design sprint to redesign our feature flagging product. Through it all she made her direct reports better designers.
She was also a great executive and it was a delight to work with her on the executive team. She understood the business well, not just design, and could argue for changing priorities based on information she had gathered from talking to everyone. She had just as much a say on the company strategy as anyone. Everyone on the team respected her and the perspective she brought.
It would be my pleasure to work with Hang again.”
“Hang is an exemplary Design leader. At Earnin, Hang leads the design and research functions, and has led a team effort to instill design culture throughout the company. She helps the org see the value of collecting and incorporating user feedback and pain points in building meaningfully better products. Simultaneously, her team executes with remarkable efficiency, partnering well with Product and Engineering to move the areas of greatest need.
The team has now grown in size (by 5x!) and in maturity, and Hang has been a dedicated mentor to her team throughout. Hang is someone I deeply trust and I hope to have the opportunity to work with her again.”
“Hang is an empathetic, honest and dynamic leader! I was an early member of Hang's fast-growing design team at Earnin, and I witnessed the positive change created by her evangelization of design across the organization.
She built a diverse top-notch design team of researchers, product designers and marketing designers by recruiting and mentoring them while maintaining high standards of craftsmanship. She adds a level of enthusiasm and thought leadership in any environment.
Under Hang's mentorship, she enabled me to grow both professionally and personally. I'd be thrilled to have the chance to work with Hang again, and would recommend her humble leadership to absolutely anyone!”
Thanks for reading!
I also coach and advise individuals and companies